PROJECTS
Ezza Estetica - From rebrand to a complete local digital system
The work focused on building a complete digital foundation from the groung up, combining a rebrand with a rebrand with a structured local digital system.
The Challenge
The business faced several challenges:
- An outdated brand name and no defined brand identity
- No website to communicate services or support enquires
- No presence on Google Business, limiting local discoverability
- No structured visual content for social media
- A lack of digital systems to support consistent growth
The objective was to establish a clear, professional digital presence from zero, rather than improve or redisgn existing assets.
The Approach
A phased, system-led approach was applied to build the digital presence step by step.
Brand Identity & Rebrand
- Development of a new brand name: Ezza Estetica
- Creation of a clean, modern visual identity aligned with the beauty and aesthetics sector
- Brand foundations designed for consistency across all future digital platforms
Website Design
- Design and development of a custom website from scratch
- Clear service structure focused on clarity and conversion
- Mobile-first layout optimised for local users
Google Business Profile Setup & Optimisation
- Creation of a Google Business Profile from zero
- Setup and optimisation for local search and map visibility
- Accurate and consistent business information to support enquiries
Social Media Content
- Creation of branded post designs aligned with the new identity
- Visual content structured to support awareness and support brand recognition
- Consistent assets developed to strengthen trust and integrate seamlessly within the wider brand system
The Outcome
- A clear and cohesive brand following the rebrand
- A professional website supporting visibility and enquiries
- A fully set-up and optimised Google Business Profile
- A consistent and recognisable visual presence across platforms
- A digital system designed to support sustainable local growth
The result was not just a new visual identity, but a complete digital foundation built from the ground up.
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From Concept to Automated Travel Platform
The work involved designing and building the website, alongside the integration of a WhatsApp-based AI agent and automated workflows to support communication and lead handling.
The Challenge
The platform needed to launch with a clear structure and efficient systems in place. Key challenges included:
- No existing website or digital platform
- The need to communicate travel information clearly and intuitively
- Manual handling of enquiries that would not scale
- A requirement for fast, accessible communication via WhatsApp
- The need to automate user interactions without losing clarity or control
The objective was to build a scalable digital foundation that combined content, communication, and automation from day one.
The Approach
A system-led approach was applied, combining web design with automation and conversational tools.
Website Design & Build
- Design and development of the New Safar website from scratch
- Clear content structure focused on destinations, guides, and travel resources
- User-friendly navigation designed to support exploration and discovery
WhatsApp Agent Integration
- Integration of a WhatsApp-based AI agent as the primary enquiry channel
- Automated responses to common travel questions and requests
- Conversational flows designed to guide users towards relevant information
Automation & Workflow Setup
- Backend automation connecting the website and WhatsApp agent
- Routing and handling of enquiries without manual intervention
- Workflow design to reduce manual workload while maintaining clarity and control
The Outcome
- A fully functional travel platform with a clear and accessible structure
- Faster response times through WhatsApp automation
- Reduced manual handling of enquiries
- A scalable communication system designed to support future growth
- A strong foundation for content expansion and additional integrations
The result was a digital platform designed to grow, with automation embedded from the start rather than added later.
E-commerce Brand (Cycling Products)
The project involved the design and development of a Shopify website, alongside the setup and management of paid campaigns focused on awareness and conversion.
The Challenge
The brand needed to strengthen its online presence and improve how products were presented and promoted. Key challenges included:
- No optimised e-commerce website to support conversions
- The need to clearly communicate product value and build trust
- Limited brand awareness within a competitive market
- No structured paid acquisition strategy linking traffic to sales
The objective was to create a conversion ready e-commerce setup supported by targeted paid campaigns.
The Approach
Shopify Website Setup
- Design and development of a custom Shopify store
- Clear product structure and intuitive navigation
- Conversion-focused layout optimised for mobile users
Paid Media Campaigns
- Setup and management of Meta Ads and Google Ads
- Awareness campaigns to introduce the brand to new audiences
- Conversion campaigns designed to drive qualified traffic and sales
The Outcome
- A fully functional Shopify store designed to support conversions
- Improved brand visibility through paid awareness campaigns
- A structured paid acquisition system connecting traffic to sales
- A scalable digital foundation to support future growth
The result was a commercially focused e-commerce system, built to support both visibility and conversion.
Rebuilding the digital funnel to drive student acquisition
The project focused on rebuilding the website, launching targeted paid campaigns, and implementing a structured lead management process supported by CRM integration.
The Challenge
The academy faced several key challenges:
- An outdated website that did not clearly communicate course offerings or convert visitors
- Paid advertising activity without a defined acquisition structure
- Manual lead handling with no centralised system
- Limited visibility across key acquisition channels
- A need to scale student enrolment more efficiently
The objective was to create a clear and reliable acquisition process capable of generating and managing leads consistently.
The Approach
A system-led approach was applied, combining digital infrastructure with performance marketing.
Website Rebuild
- Full website reconstruction focused on clarity and conversion
- Improved course structure and messaging
- Dedicated landing pages designed to support paid traffic
Paid Media Campaigns
- Planning and management of Meta Ads and Google Ads campaigns
- Campaigns structured to attract prospective students interested in IT, cybersecurity, and cloud training
- Ongoing optimisation focused on lead quality rather than volume
CRM & Funnel Integration
- CRM setup and integration within the sales funnel
- Automated lead capture from the website and paid campaigns
- Structured pipeline to support follow-up and enquiry management
The Outcome
- A clearer and more effective website supporting lead generation
- Improved performance across Meta and Google advertising campaigns
- A centralised lead management process replacing manual handling
- Better visibility and control over enquiries and follow-ups
- A scalable acquisition system designed to support future growth
The result was a fully connected digital funnel, linking traffic, leads, and enquiry management into one coherent system.